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BI-WEEKLY MEDIA BRIEF
June 27, 2025
Social Media: Set Active, a self-funded seven-year-old athletic brand, has developed a social media promotional strategy that recently netted the brand $1 million in sales in just one hour for its first-ever resort collection, which launched in early May.
Source: Forbes
OTT: Streaming has outpaced the combined share of broadcast and cable TV viewing for the first time ever, according to a new Nielsen report. Compared with this time four years ago, streaming has skyrocketed 71%, while broadcast and cable viewing have declined 21% and 39%, respectively.
Source: NBC News
Radio: Advertisers still significantly underestimate radio’s performance against digital competitors. New research indicates that in Q1 2025, AM/FM radio held a 68% share of ad-supported audio among Americans 18+, down slightly from 69% in Q2 2024.
Source: Radio Ink
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