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BI-WEEKLY MEDIA BRIEF
April 4, 2025
Social Media: According to a recently released consumer trends report, social media has overtaken TV as the top purchase driver, with 43% of people citing social media as a purchase motivator. Millennials and Gen X have both increased their responsiveness to social ads over the last year while Gen Z remains steady year-over-year at 62%.
Source: Los Angeles Times
Radio: A new study commissioned by the Radio Advertising Bureau and conducted by creative testing firm ABX reveals that marketing wear-out – the concern that repeated exposure to an ad reduces its effectiveness – is virtually nonexistent in over-the-air radio advertising.
Source: Radio Ink
Programmatic: Roblox will implement rewarded video on its platform for the first time, which advertisers will be able to purchase programmatically via Google Ad Manager in the coming weeks, including through programmatic guaranteed and private marketplace deals.
Source: Ad Exchanger
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