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BI-WEEKLY MEDIA BRIEF
March 21, 2025
Social Media: When it comes to campaign timing, new research shows that people log in and post more on social media when bad weather hits, sometimes even more than during large social events in the United States.
Source: Association for Psychological Science
PPC: To assist advertisers in measuring and managing their carbon emissions more effectively, Google has introduced Carbon Footprint for Google Ads. This new tool offers first-party data, enabling marketers to track the emissions generated by their accounts across Google advertising platforms.
Source: Bizcommunity
Programmatic: Basis Technologies has announced research showing the continued growth of CTV and programmatic advertising in political campaigns. In programmatic buying, CTV now garners the most digital ad spend over mobile, desktop or tablet during the elections.
Source: Yahoo Finance
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