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BI-WEEKLY MEDIA BRIEF
February 28, 2025
Social Media: A new study led by a Northeastern University researcher found that there is likely to be more reputational damage done to a brand’s trust if AI-powered influencers—rather than their human equivalents—are involved in selling a product that a consumer is unhappy with.
Source: Phys.org
PPC: Google Ads just rolled out an update to Responsive Search Ads (RSAs) that could have a noticeable impact on PPC campaigns. This update focuses on how Google assembles ad assets, giving marketers more control over messaging while still leveraging AI-driven automation.
Source: Search Engine Journal
Television: ESPN and Major League Baseball have mutually agreed to opt out of the final three years of their contract, a deal that averaged $550 million per season. MLB reports significant interest from both traditional media companies and streaming services looking to obtain rights to MLB games.
Source: Associated Press
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