At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.
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BI-WEEKLY MEDIA BRIEF
January 3, 2025
Social Media: Meta Platforms Inc. plans to flood Facebook and other social media platforms with artificial intelligence-powered user profiles. Critics have concerns about the risk of political manipulation and platforms being swamped with low-quality content.
Source: Silicon Angle
Programmatic: “Incrementality” is a programmatic advertising measurement model that is geared toward establishing causation, rather than correlation. Incrementality measurement achieves this through the sophisticated use of holdout groups and geo-testing.
Source: Ad Exchanger
Connected TV (CTV): The presidential election and the conclusion of the World Series helped drive overall TV use to a nine-month high in November. But despite those big events on linear TV platforms, both cable and broadcast outlets lost some share of viewing in Nielsen‘s monthly platform rankings.
Source: Digital Marketing News
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