At Mosaic Media, we live by the mantra of “Going the Extra Mile” for our clients and colleagues. To that end, we keep a close eye on breaking news around planning and buying media, and regularly share what we learn.
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BI-WEEKLY MEDIA BRIEF
August 21, 2026
AI: Supply-path optimization (SPO) strategies aim to improve the friction of using AI in an already-fragmented media buying landscape.
Source: Agentic AI is a Shiny New Object, But SPO is a Reality Check – Ad Exchanger
Television: Spectrum and Optimum announced a strategic agreement that restores local news channel carriage and expands Spectrum News distribution while giving Optimum additional advertising capabilities.
Source: Spectrum & Optimum Expand Agreement – TV NewsCheck
Social Media: A nationwide school smartphone ban would cost TikTok $1.26 billion in ad revenue if one took effect, according to a new analysis. That difference would grow to $2.08 billion by 2028.
Source: MSmartphone School Ban Could Imperil Billions – Marketing Dive
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