Expected Key Media Buying Trends in 2024
December 11, 2023
As we head into a new year, I see the media buying landscape continuing to evolve at a rapid pace. In 2024, the convergence of traditional, digital, and social media platforms will present both challenges and opportunities for brands and agencies. Recognizing the expected trends in media buying is crucial to optimize your media budget and reach your target audience effectively.
So, what are the trends that will shape media buying in 2024?
Social Media Buying
Cross-Platform Media Buying
Meta is partnering with Amazon to streamline advertisers’ conversions, enabling U.S. shoppers to link their Facebook and Instagram accounts to Amazon and buy products in their feeds without leaving the mobile apps. This should allow for better targeting, optimization, conversion rates, and even creative personalization. As other platforms establish partnerships between their advertising and e-commerce offerings, opportunities for marketers will multiply.
I expect the media buying landscape in 2024 to be characterized by a blend of innovation in digital, the continuing value of traditional media, the dynamic nature of social media, and increased media opportunities as platforms partner up with their media offerings. As we step into another exciting year in media, recognizing these trends will be key for brands and agencies in crafting productive and successful advertising strategies. Please reach out to us for any media buying assistance you might need in the new year!